THE POWER OF FRANCHISING: THE TRILLION DOLLAR BUSINESS OPTION

Franchising, it's not a business, but rather, a way of doing business. It's a unique and highly effective method of distribution for all kinds of products, goods, and services. It's also an industry that generates in direct and indirect economic impact, over $2.3 trillion in annual sales. Franchised businesses demand products and services from other businesses and provide income to their workers and owners, who then spend their income and create still more income for other parties. Franchising has become one of the most popular ways to grow a business in the United States. Government research has been documenting franchising growth since the 1970s. Franchising continues to play a very important role in the U.S. economy. From 2001 to 2005, the number of business format franchise establishments increased on average by 5.6 percent per year. In addition, franchised businesses have made major contributions to the economy, including generating more jobs between 2001 and 2005 than several of the nation’s major economic sectors. Franchise Business are poised for stronger growth in 2011. The number of franchise establishments will grow 2.5 percent from an estimated 7,614,000 to 7,808,000 creating 194,000 new jobs. In every line of business and in every state, franchising is a major source of jobs and a critical engine of economic growth. And even with current economic conditions, franchising is expected to outperform many sectors of the economy.

Franchising is a time tested way of doing business; it allows individuals to operate a business without being completely on their own. The franchise approach offers the benefits of opening quickly, experiencing success more rapidly, developing a customer base faster, reducing risk and being more profitable.

The growth of franchising is inevitable because of the inescapable logic of the underlying concept. Franchising clearly offers aspiring new business owners the best possible chance of succeeding with the least risk; within a decade or less, franchising will comprise over 50% of the retail economy, will employ millions of people, and will enable hundreds of thousands to realize the American dream of successful business ownership.

Small businesses account for 85% of new job creation in this country. From 2001 to 2005, franchise small businesses created jobs at a rate far outpacing the national average and franchise employment now exceeds the total employment of such major industries as durables manufacturing, finance, insurance and real estate. Franchise businesses accelerate job creation faster than other businesses, as evidenced by the industry's 40 percent economic output growth rate over the past decade. Franchising gives small businesses an extra margin of help through access to training, business methods and marketing support provided by the franchisor, particularly in times of economic stress. Franchising offers the U.S. economy a strong foundation from which to encourage job growth and recovery.

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